---
title: Fought ad blockers
description: ""
lang: en
date: 2016-01-01T12:00:00.000Z
tags: []
---

**stealth startup** · Chief Technology Officer

for ~3 years in around 2016

## What I did

- Built a system that prevented adblockers from … blocking ads
- Our product processed existing advertisement inventory in real-time, making it unblockable, without damage to RTB/VAST performance and loss of conversion
- Designed the architecture, developed core code, managed developers, Ops, UX and QA specialists
- Dealt with CI/CD, built pipelines, migrated from delivery via Debian packages to containers
- Studied the life patterns of a local AdBlock list maintainer and timed our updates to the hours when he couldn’t react, which is a totally normal thing to do

## What I achieved

- A working product
- A system that could process millions of users on the cheapest hardware
- A place in hell, probably, for making the internet worse

## What I learned

- A lot about the intricacies of RTB, DMP and other evil technologies
- How to build high-load things that must respond in under 25 ms

## Skills

[Containers & Docker](/skill/containerization/), Stakeholder Management,
Engineering Management