Developed web analytics platformDesigned and developed a system for tracking visits, clicks and leads for affiliate programs Zero-effort integration: any e-commerce site could gain…
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Developed web analytics platform

as Lead Developer at stealth startupfor 6 months in early 2010s

What I did

  • Designed and developed a system for tracking visits, clicks and leads for affiliate programs
  • Zero-effort integration: any e-commerce site could gain affiliate functionality with a couple of hooks

What I achieved

  • Besides project completion, I made an algorithm that coarsens data depending on the server load
  • The bigger your site is, the coarser the data (up to a limit), so response time and resource consumption stayed near-constant
  • We successfully processed statistics with mixed precision after collection
  • Data scientists probably do it every day now, but in the early 2010s they hadn’t been invented yet
  • The idea was inspired by time dilation in EVE Online

What I learned

  • How to respond fast
  • Data structures are not holy artifacts
  • Dirty data is better than no data at all

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